What happened to Ad Planner?

Ad Planner has been replaced with Google Display Planner. Display Planner includes nearly all the features you used in Ad Planner. It also integrates the Contextual Targeting Tool and the Placement Tool. Plus, it's built right into AdWords, so you can directly modify your campaigns.

How does EffecTV AD planner work?

With TV advertising, you can: Effectv Ad Planner enables you to build a cross-screen video campaign to create deeper engagement with the audience that matters most to you. Run a non-skippable commercial on top-quality websites and apps used by your target audience. Have a TV-ready commercial to air? Great, then you’re all set.

What is an advertising plan?

An advertising plan outlines you strategies to reach your target audience and achieve your advertising goals. In it, you’ll summarize the channels you’ll use, critical messaging, and required budget — all of the elements and information you need to enact your advertising strategy.

What is Keyword Planner?

Keyword Planner helps you research keywords for your Search campaigns . You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research.